An Assessment of Competitiveness of Medical Tourism Industry in India: A Case of Delhi NCR
Authors
Neha Malhotra
Ambedkar University, Delhi, India
Kartik Dave
Ambedkar University, Delhi, India
Keywords:
Medical tourism, Emerging countries, Destination competitiveness, Destination marketing, Drivers, Opportunities
Abstract
India has emerged as a prominent medical tourism hub, yet the dynamic forces in the regional and global landscape are creating a complex balance of opportunities and risks for the Indian stakeholders. The outbreak of Corona virus pandemic in 2019 has further complicated the market dynamics for the medical tourism industry. This study aims to analyse the key driving factors for the medical tourism industry in India and the issues that Indian stakeholders should address in crafting a winning strategy. A qualitative research design was adopted, and data were collected through semi structured in-depth interviews with practitioners and senior representatives of the hospital management. The study adopted abduction logic and analysed data by means of constant comparison method. The study presents the assessment of the medical tourism industry in India and the scope of opportunity for Indian players.
Supplementary Information
The online version contains supplementary material available at 10.1007/s42943-022-00060-0.
Keywords: Medical tourism, Emerging countries, Destination competitiveness, Destination marketing, Drivers, Opportunities
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